New Heineken machine to serve super icy beer at home

Image
ANI London
Last Updated : Oct 24 2013 | 12:20 PM IST

Famous beer company, Heineken, has developed a nifty new home appliance that will help beer lovers grab ice cold beer, which will apparently be colder than the one kept in a fridge, in the comfort of their own homes.

The beer company has joined hands with Krups and designer Marc Newson on the invention, dubbed SUB, the Mirror reported.

Newson said that his collaboration with the beer Company and Krups has been a very enjoyable one, adding that the SUB will fit in comfortably in anyone's house due to it's compact size and sleek design.

The SUB, which was unveiled in Amsterdam on October 18, will be available to buy from 2014.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 24 2013 | 12:15 PM IST

Next Story