#NoConditionsApply teaser video touches a million hearts in less than 72 hours

#Noconditionsapply, a social campaign by TOI to include all women in the Sindur Khela tradition has become the latest sensation in the country.

Followed by a short film, which will describe the experiences of women who were discriminated against and how they felt when they were allowed to take part in the tradition, the campaign aims to highlight and raise awareness for social inclusion.

The teaser of the short film is out and has touched up to one million views across social media platforms and overall reached close to two million people. Spreading like a wild fire and sparking conversations across the nation, the campaign is garnering the attention of celebrities and general public alike across sections of society.

Ably supported by noted celebrities like Rituparna SenGupta, Gargee RoyChowdhury, Manobi Bandopadhyay and Sohini Sengupta #NoConditionsApply quickly taken the nation by storm, asking one question - "Why not everyone?". Commenting on the quick and steady pace at which this campaign is expanding, Gargee RoyChowdhury said, "I am involved in this campaign directly, not just because I am a part of a video but also because I support the cause. Why should Sindoor khela not be free? Why should festive flavor not be for everyone? I am an artiste and I wanted to express my artistic existence through this campaign.