Ola launches biggest driver partner engagement initiative

Taxi aggregator Ola on Monday announced the launch of 'Ola Partners League' - a unique virtual cricket game for its driver partners.

The four week-long contest will see Ola driver partners score runs by completing simple tasks and redeeming them against exciting prizes such as cars, TVs, laptops and scholarships in leading cricket academies for children of driver partners.

Kick starting today, OPL is open to all Ola driver partners across Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, and Pune, and will be LIVE till 20th May, 2017. Popular Indian all-rounder cricketer, Irfan Pathan and famous TV personality Mandira Bedi have been roped in to be the ambassadors to cheer and promote the OPL among driver partners.

"Through OPL, we are presenting our partners an opportunity to play their favorite game virtually and win exciting rewards. As a homegrown company, we have been building solutions and initiatives for our driver partners and their families to enable their professional and personal growth, OPL is another step in that direction," said COO at Ola, Vishal Kaul.

"Ola Partners League is a great initiative to support driver partners by playing a simple yet engaging game directly from their smartphones. As the ambassador for Ola Partners League, I am looking forward to encouraging driver partners to come forward to participate and win big this cricket season," said Indian Cricketer and Brand Ambassador of OPL, Irfan Pathan.

"Initiatives like the OPL reflect on Ola's commitment in creating relevant opportunities for the driver partners," said TV personality Mandira Bedi.

OPL aims to encourage driver partners to aggregate runs every day that can be redeemed every week for four continuous weeks but only once against some fabulous prizes.