OLA's new campaign explores youth's awareness towards shared mobility

The latest OLA film 'Farak Padta Hai' campaign explores the youth of today who are more concerned about the future of the country, and want to work towards solving real issues like growing congestion and pollution in our cities.

Ola flagged off a year-long campaign on the World Environment Day on June 5 to create awareness around shared mobility in the country. The film is the latest addition in multiple online and offline activities rolled out by the Ola under the campaign.

Senior Director, Marketing at Ola, Mudit Shekhawat, said, "At Ola, we are committed to building solutions that are smart and sustainable for our cities. A solution like 'Ola Share' is poised to solve the growing issues of traffic congestion and vehicular pollution and hence, it is important for us to ensure that more and more people are made aware of the benefits of shared mobility and take that crucial first step in that direction."

"A lot of youngsters use Ola Share as they understand the benefits well, and that goes beyond the price advantage. The Farak Padta Hai campaign is about inspiring people to bring about change and take the first step towards decongesting our cities," he added.

The minute-long film portrays how the energies and mind space of the youth are more focused towards helping the nation move forward by resolving important issues such as growing traffic congestion and pollution.

Kartik Iyer, CEO Happy mcgarrybowen said, "This film is in effect, a statement by the youth that draws clear lines on what does or doesn't concern them. Social prejudices don't matter. Societal well-being does. The environment, the congestion in our cities, pollution, these are things that warrant real interest. Ride sharing matters. And that's the real spirit behind 'Farak Padta Hai."

The film ends with a message that ridesharing solutions like 'Ola Share' can help reduce the growing menace of congestion and pollution. It also invites 'Aam janata' (general public) to take the first step towards sharing rides by buying a share pass at just Re. 1 between August 15 and August 31.

The campaign is being promoted on digital platforms such as YouTube, Twitter and Facebook.