Ola unveils new features to simplify cab booking, boarding experience

Taxi aggregator Ola has launched two brand new tech features to further enhance cab booking and boarding experience.

The 'Just in Time' feature sends real-time smart notifications to users, at the instant when a cab becomes available or when peak pricing for user's desired cab category ends.

Ola has also rolled out 'Rich Notifications' on its app, which help users track their booked ride through real-time Push Notifications.

"Ola has always focused on ensuring adequate supply to match growing demand, but there are occasions when demand completely outstrips supply. To enable customers to do more while they wait to book or board a cab, Ola has developed 'Just in Time' and 'Rich Notifications', to provide real time cab updates. These features work on predictive analysis of data to provide smart real-time push notifications to its customers," said Co-Founder and CTO Ola, Ankit Bhati.

"These two features are set to transform the cab booking and boarding experience for our customers, as they multitask between work and entertainment. We are confident of scaling it up to solve for other unique needs of local markets and make our customers commute experience even more comprehensive, as we advance on our mission of building mobility for a billion Indians," added Ankit Bhati.

After the customer books a cab from the Ola app, he/she will receive a push notification, with the driver photo, contact details along with car model and number.

The notification window will be constantly updated with driver's ETA and

customer's boarding status, without having to open the app repeatedly.

As soon as the customer boards the cab, Ola's Emergency SOS button is also displayed as part of the notification. The SOS feature sends an alert to the verified emergency contact with the customer's CRN, user details (name, email id and contact number), location where the alert was raised, cab and driver details.

The transportation app recently launched Auto-connect WiFi allowing users to automatically connect to WiFi across categories on the platform without having to enter credentials every time.

With a customer focused approach, Ola is bringing in innovations in the country that has the potential to transform the experience of mobility for a billion Indians in the time to come.