Ola, YuppTV join hands to bring LIVE TV to Ola Play

YuppTV, one of the fastest growing over-the-top (OTT) entertainment platforms for streaming South Asian Content globally, today announced partnership with India's leading mobile app for transportation Ola, for its connected car platform for ridesharing, Ola Play.

Ola commuters will now have easy access to a vast array of LIVE TV options across categories such as news, music, and general entertainment through YuppTV on Ola Play, a partnership that ensures an uninterrupted living room to car experience.

The content available will be customized depending on customer preferences and ride information like time, destination, and preferred language to provide the perfect connected in-car experience.

YuppTV allows broadcasters and content providers to reach their target audiences through multiple mediums and screens and has the potential to greatly enhance the experience for many Ola customers with a wide range of live-streaming content.

The association also, adds value to the superior experience proposition of Ola Rental and Ola Outstation categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with YuppTV's broad selection of entertainment choices on display.

"We are glad to announce our association with Ola for bringing LIVE TV channels to Ola Play. At YuppTV, it has been our constant endeavor to make highly entertaining content easily accessible to our users. Ola's unique connected car experience, Ola Play, is in line with that vision as it allows for an immersive entertainment experience that is now going to be customized in accordance to the unique tastes and preferences of Ola cab riders," said founder and CEO YuppTV, Uday Reddy.

"We are affirmative that in addition to increasing the user base of YuppTV, the association will now make Ola cab rides fun and entertaining for the commuters," added Reddy.

"With this partnership, Ola Play brings LIVE TV inside a cab for the first time, by leveraging OTT services of YuppTV to bring an experience that is easily accessible through the user's mobile phone as well as the tab mounted in the backseat," said vice president and head of Ola Play, Ankit Jain.

"We are bringing a range of TV channels to Play, including LIVE news channels that are accessible on the go and will certainly make travel time more productive," added Jain.

Currently, Ola Play is available in six cities in the country; Mumbai, Delhi, Bangalore, Chennai, Pune, and Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience through partnerships with the likes of Apple Music, AIB, TVF, Audio Compass, EROS Now, FastFilmz, Arre, Lattu Kids, and PopXO to build a high quality interactive experience for users.