Panasonic enters feature phone market

Panasonic India, a global leader in innovation and technology, today marked its entry into the feature phone market by launching two new phones- EZ240 and EZ180.

Continuing with its focus on the mobility segment, and following up on the recent success in the smartphones category, these phones are designed to deliver an affordable mobile experience to its consumers.

Priced at Rs. 1,790 and Rs. 1,350 respectively, these are the only devices in the Indian feature phone market which are CE certified.

Additionally, the new phones offer a great battery life, Hindi support and security features like mobile tracker, security Inbox and application privacy which certainly redefine the feature phone space through value and consistency.

The mobility landscape in India is rapidly evolving, driven by factors such as improving mobility infrastructure and lowering prices of technology.

In line with this, the company offers a range of mobility solutions catering to the entire spectrum of its consumers.

While the feature phones are a perfect solution for customers purchasing a low-priced phone without having to sacrifice on the reliability aspect, the smartphone range of Panasonic focuses on the younger generation - the always-on-the-go college youth, and the premium executive class.

The latest offerings aim to fuel user-adoption and reach out to the masses reinstating the brand's commitment towards bringing the best of technological innovation to its customers at an attractive price.

Manish Sharma, Managing Director, Panasonic India, said: "With these new offerings, Panasonic is focusing on expanding beyond the metros and delivering a remarkable mobile experience to the Indian mass consumers in tier II and tier III cities. This launch is a testimony to the company's focus in reaching out to these markets which are increasingly price-sensitive perfectly matching to our consumers' needs for affordable solutions."

The newly launched phones are designed to seamlessly prioritize and merge the vital mobile purposes that matter most to customers across diverse markets, resulting in ultimate end-to-end mobile experience that is making intelligent living affordable to all.

These phones have been made available to consumers across retail outlets and chains in India from February 2, 2014.