Rebranded as LeEco, new entrant Letv secures 4th market position

Image
ANI New Delhi
Last Updated : Jan 15 2016 | 2:22 PM IST

LeEco, earlier known as Letv, has all the reasons to be happy these days. The internet conglomerate is grabbing the eyeballs of consumers and industry alike, as it has now been ranked at the fourth position for the most liked brand as per reports by leading Research and Measurement agency in India.

The figures from the leading research and measurement agency show that Letv, which has still officially not entered the Indian markets has already secured good percentage of the total market attention till January eighth 2016 in comparison to its competitors.

The multinational company that has been in news for quite some time for its global activities has already created enough buzz in the Indian market about it officially announcing to enter India in January.

Letv, a company started with only two people, Jia Yueting and Liu Hong, in a small office in Beijing in 2004, has grown into a multinational listed company, with a total market value close to 12 billion US dollars and a staff number close to 10,000.

Letv offers wide range of electronics to its customers like Superphones, Super TVs, Super Cars, Movies and TVs, video-streaming, Sports, Music and so on.

Letv signed a strategic cooperation with Aston Martin in December 2015, and signed a cooperation agreement during the CES with a rising electric car company, Faraday Future.

During CES, Letv also launched a 65 inch world's thinnest TV set, which is only two coins thick, and released the world's first smart phone, Le Max Pro, which adopts the QUALCOMM 820 chipset.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 15 2016 | 1:50 PM IST

Next Story