'Red Shoes' body shaming row: Tess Holliday on calling out Chloe Grace Moretz

After condemning the poster of South Korean animated parody of the Snow White tale, 'Red Shoes & the 7 Dwarfs,' Tess Holliday says she was horrified when she saw a controversial poster.

For the unversed, the poster, first brought to widespread attention at the Cannes film festival, features two versions of the film's lead character, one tall and thin, the other shorter and wider, with a text that reads, "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?"

The plus size model Holliday tagged actress Chloe Grace Moretz, who lent voice to the lead, in a tweet slamming the advertisement for the film.

"How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? @ChloeGMoretz," she tweeted.

It was not only her, 'Red Shoes' received immense backlash on social media.

According to Entertainment Tonight, the 31-year-old model, during an interview, spoke about tagging Moretz and said, "My first reaction when I saw the ad campaign was horror, I think,"

"I had to look at it to see if it was real, because I couldn't wrap my head around if that was a real movie poster in 2017," she added.

"The fact that they put on the poster, or it was implied that Snow White wasn't beautiful because she was plus size, part of why that bothered me was the obvious," she continued. "This movie, you're catering it to young girls, young children, even, you know, big kids like me who love Disney or just that genre. You're telling them that it's not OK to look the way they do or be plus size at all, and more than likely, these children have parents or someone in their lives that look like me. They might be plus size themselves, and so it's just sending a message that they're not OK the way that they are or someone in there life isn't, which is obviously really damaging, which is why I was so confused on how it came about to begin with."

Meanwhile, Moretz, a prominent advocate of body positivity among women, tweeted that the marketing wasn't approved by her or her team.

"I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team," she tweeted.

On this note, Holliday said that she was pleased that 20-year-old actress addressed the concerns.

"The only reason I tagged Chloe in the tweet was because I was just a little shocked that someone who's been so vocal about feminist issues and things that this movie says is encompassing, I kind of was like, I feel like she doesn't know this is happening. I wasn't attacking her at all, it was more like I was saying, 'Hey, you're in this movie and why was this OK to say?'" she explained

Adding, "I think it's wonderful that Chloe made the producers aware," she adds. "I'm just really glad that they're handling it and they realize that it wasn't OK. I just don't know why it took some fat girl on Twitter.