Richfeel and Nargis Dutt Foundation come together to launch 'My Hair for Cancer'

Richfeel, a Haircare brand, and Nargis Dutt Foundation announced the launch of their social cause campaign 'My Hair for Cancer' to help cancer patients fight cancer and loss of self-esteem due to loss of hair during chemotherapy and radiotherapy. Through 'My Hair for Cancer' initiative, Richfeel and Nargis Dutt Foundation are inviting people to come forward and donate their hair for patients fighting the disease.

The initiative kicked off from Kala Ghoda festival in Mumbai on Monday and will be on from February 4 to 12, 2017. There will be an art installation at the festival that depicts the fight against the stigma associated with cancer detection. Lakme Salons is providing subsidised hair-cuts to all the people who want to donate for this cause till March 4, 2017.

"Cancer patients die more because of the fear of losing hair and subsequently low self-esteem and confidence than cancer. We at Richfeel strive to give back a person his/her confidence by providing free hair systems during their fight for cancer along with free hair kits to help regain hair, and hence have partnered with Nargis Dutt Foundation to work towards awareness of early cancer detection. If diagnosed early, the treatment has positive outcomes. Using hair as a medium of expression, we will work towards raising awareness of early detection," said Dr. Apoorva Shah, Founder, Richfeel.

"Through this initiative we are asking all to donate their hair for cancer patients. The donated hair will be used to create hair systems for cancer patients, and the donors in return will receive free cancer screening. We have partnered with Lakme salons and CPAA (Cancer Patients Aid Association) for this cause," said Seema Singh Bhadoria, CEO, Richfeel Health and Beauty Pvt Ltd.

"The incidence of cancer is increasing at a phenomenal rate in India. Today, with the help of awareness and early detection of cancer, we are making individuals aware about the disease - how one could reduce its incidence, detect it in its earlier stage where chances of recovery are very high," added Y. K. Sapru, Chairman and CEO, CPAA.