S-CCI Golden Cruiser expands footprint, enables distribution network across Siliguri, Nepal

S-CCI Golden Cruiser, an automotive engine anti-freeze coolants and brake fluid maker on Friday launched an initiative to expand its manufacturing and distribution operations in order to better serve its customers, by setting up distribution centers across Siliguri, Nepal. However, the company's primary manufacturing centers and warehouses will remain in India.

"This move will ensure S-CCI Golden-Cruiser' competitive position in the marketplace, as increasing the inventory will enable quick and easy fulfillment of customers' orders," said SK Singh, Director at S-CCI Golden-Cruiser India.

S-CCI Golden Cruiser has over 150 distributors, apart from which the company directly sells to some OEMs who further distribute it to their dealerships. It also exports its products to Bangladesh, Nepal. The OEM business contributes to 80 percent while the aftermarket contributes to 20 percent of the company's revenue.

S-CCI - Golden Cruiser India is the OEM supplier for anti-freeze coolants and brake fluids to various auto-manufacturers, including Maruti Suzuki, Toyota, Honda, Renault Nissan, Komatsu, MAN Trucks, Tata Motors, Force Motors and Bosch, among others. The products are also available in replacement markets and retail channels including dealers across India.