Salman Khan becomes face of Dubai fashion brand 'Splash'
Salman Khan has become the new face of Dubai clothing brand 'Splash'.
The 'Hum Aapke Hai Koun' star would feature in series of multi-platform campaigns for the fashion brand, Gulf News reported.
'Splash's' CEO Raza Beig said that the 47-year-old actor is a brand in himself with a popularity that spans generations, classes and nationalities.
Beig said that Khan is very popular among Arab and Arab expats, which cover a very large percentage of the Splash consumers across the region.
He said that it was a strategic decision to rope in a brand ambassador whose popularity would not overshadow the brand but work in tandem with its image of a mass high street retailer.
The first campaigns 'Love Splash', would see Khan sporting looks from the autumn winter collection.