Samsung's head of mobile division DJ Koh has indicated that the company will now start focusing on its mid-range smartphone line and put efforts to bring newer features on them first.
In an interview with CNBC, Koh revealed that the company plans to overhaul its strategy in order to appeal more to the millennials who can't afford the highly priced flagship models.
Samsung will look at bringing new features to the cheaper models instead of launching them with the high-end premium devices. The new strategy will be reflected with this year's Galaxy A series phone which will be introduced later this year.
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