Selena Gomez becomes new face of Pantene for USD 3M

Image
ANI Washington
Last Updated : Jun 16 2015 | 10:07 AM IST

With her flawless tresses and 3 million dollars in her bag, Selena Gomez has landed her first beauty campaign as the new face of Pantene.

The 22-year-old singer recently revealed on Instagram that she will be stepping up as the brand's spokes model by writing, "I am so happy to announce my new partnership with Pantene! #SelenaxPantene#strongisbeautiful @pantenehair," reported E! Online.

Sources have revealed that the 'Slow Down' hit-maker has bagged a whopping 3 million dollars per year deal for this brand endorsement.

Talking about the brand, the 'Spring Breakers' star said that she has always loved using the brand's products, so it was her dream come true to be its newest ambassador.

She added that she likes the brand not only because it stands for strong, healthy hair but also because it encourages women to be their best selves.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 16 2015 | 10:00 AM IST

Next Story