Shemaroo Retro Talkies, an initiative by Shemaroo Entertainment on Facebook, wooed its audience by showcasing Amitabh Bachchan's 1978-classic 'Don,' by using Facebook 360.
For the unversed, Shemaroo Retro Talkies is known for its unique and interesting storytelling style. On the other hand, Facebook 360 is a technique where one can capture 360° view of any image and post it on Facebook.
Along with the unique 360 representation of the story, it also ran acampaign #ChaseTheDon where the users not only chased the don, but relived the entire movie with their friends and family.
In this campaign, a part of the story was shared with the audiences and a clue was dropped on Shemaroo's Instagram account.
Here, the audience had to work to solve the mystery and gradually they unfolded the entire story of 'Don.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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