New Delhi, Nov. 27(ANI): Siddharth Roy Kapur, who is introducing the country with stage musical 'Beauty and the Beast,' recently claimed that he wishes to introduce a new genre in the industry with live entertainment.
In a recent interview with ANI, the 41-year-old producer said, "With Disney, we have tried to start a new genre in the industry, live entertainment, which in India is something that has been neglected over the years."
He added that there have been theatres in different languages, but people don't have anything that can be taken up as a career option or as a sustainable business in long term and by introducing live entertainment, he wishes to bring something similar.
Claiming that he chose 'Beauty and the Beast' as the first tale because it is a timeless tale of love and something that would resonate with the Indian audiences, Siddharth further said, "With this musical, I think we have pioneered a new culture, a new genre of live entertainment in the country, which has been very scattered in the past."
After successful shows in Mumbai, Siddharth is planning to bring this musical to Delhi.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
