SlideApp launches donation platform 'Bring a Smile'

To mark the festive season and celebrate the completion of one year since their inception, Slideapp has launched their donation platform "Bring a Smile. Through this initiative, Slide will enable their users to use content, earn reward points and donate their reward points for as small a value of Rs. five onwards . They can choose to contribute towards one of the causes associated with their partners- CRY and Pratham Foundation.

Through their initiative, SlideApp intends at bringing cheer to those for whom small gestures and a loving hand can make a huge difference. Through their user base, Slideapp aims at generating funds, which can be further utilized for causes like Child education and much more, thus bringing smiles on the face of the underprivileged.

Now in the top 100 apps in the country, SlideApp with its core being content has created a niche spot for itself and is the leading lock-screen publishing app in India. With a great organic growth Slide today enjoys a base of over 4 million users in just 11 months. An extremely healthy daily active usage rate allows Slide to maximize reach of content that is relevant and impactful

"Many a times we are caught up in our daily lives or some of us have the intention but not a fancy amount to contribute and that makes us skeptical, whether or not to!! Bingo! No matter what stage of life, if you're informed, concerned and have the intention, your small bit matters and that is what Slide is doing through its Bring a Smile platform, enabling our Sliders to do their bit," said Co-founder and Business Head, Amrita Gujral.

"This festive season, the power of innovation has helped us create a simplistic user facing structure to simply let users transfer their contribution. Our tie up partners have been very supportive in this integration so as to let the user pay his bit through the app itself, no need for a complicated process, just an intention and a click, an instant smile, that's all," said Co-founder and Digital head SlideApp, Nakul Sethi.

"CRY has always believed that people want to contribute to bring about sustainable change. This partnership with Slide, has enabled an innovative way of giving, helping us reach out to younger audiences. The support garnered through this collaboration will facilitate our efforts to change lives of children across India, ensuring they have access to quality education, nutrition, stand up against abuse and are out of labour and exploitative environments," said Director Resource Mobilisation, CRY - Child Rights and You says, Anita Bala Sharad.