Smoking groups accuse health officials of 'scaremongering' over anti-smoking adverts

Smoking groups have recently accused health officials of "scaremongering" over anti-smoking adverts, which shows roll-up cigarettes made of rotting human flesh.

Public Health England's (PHE) New Year campaign warns smokers that every cigarette "rots you from the inside out," highlighting the damage that smoking does to muscles, bones, teeth and eyes, the Independent reported.

However, the campaign group Forest branded the campaign "poisonous" and accused PHE of making "exaggerated claims".

Professor Dame Sally Davies, the chief medical officer, said that while many were aware of the damage smoking does to the heart and lungs, they were less likely to know about the damage that is done to the rest of the body, which she compared to "rotting it from the inside out.