With the world getting smarter with digital products, a hotel chain has reportedly decided to bring in 'digital keys' to their guests' phones via an app instead of the traditional plastic swipe cards.
Starwood Hotels and Resorts, which owns more than 1,150 hotels in nearly 100 countries, plans to debut the digital key system in the next three months at two of its Aloft hotels in the New York City and Cupertino.
A spokeswoman for the hotel chain said that the app would initially be compatible with recent iPhone models and newer Android phones and use Bluetooth technology to unlock the room with a tap, CNN reports.
Starwood's CEO Frits van Paasschen believes that the digital key system for hotels would become the new standard for how people will want to enter a hotel and eventually become table stakes for managing a hotel.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
