Sushmita Sen inaugurates Senco Gold and Diamonds 1st store in Mumbai

Sushmita Sen was recently spotted inaugurating Senco Gold and Diamonds store in Mumbai along with Bengali actor and brand ambassador Proshenjit Chatterjee.

Speaking on the occasion Sen said she always feels proud to be associated with anything related to her caste Sen.

"I feel really happy when Sen or anything to do with Sen grows in the world and bring laurel to the part of the world that I belong to and I am kind of Bengali who has never stayed in Bengal even after being a Bengali."

"As Mr. Sen just said that the greatest artisans from gold jewelry ornaments do come from west Bengal. And as u all know that my own family is also into jewelry so I know it from very long time that they have the finest people. Senco gold actually started in 1938 and sometimes you feel that when u cover a journey of decades like that and come to a moment where they are opening their first retail store in Mumbai and are planning to have 100 of them till 2018."

Senco Gold Jewelers is one of the oldest jewelry brands in India that was started in 1938. With a heritage of 76 years in Eastern India, Senco Gold is now planning to expand all over India.