Tapzo hits 1,00,000 daily transactions

Tapzo, an all-in-one app, hit 1,00,000 daily transactions on Monday, up from 65,000 daily transactions from December 2016.

During the same time, the company hit US$72 million annual Gross Merchandise Volume (GMV) run rate on the back of its TV branding campaign, which was launched in January with Youtube celebrities like Bhuvan Bam (BB Ki Vines), Amol Parashar (TVF Tripling) and Navin Kasturia (TVF Pitchers).

Tapzo allows users to transact across categories like cabs, food, bill payments, deals and recharge.

With five lakh visits from across the nation, Tapzo saw 79 transactions per minute. Tapzo's all-in-one app formula struck a chord with users across India. Bengaluru, Delhi and Mumbai emerged as the chart toppers in terms of transactions from metro cities, and Indore, Jaipur and Vijaywada from the non-metro cities.

Among the different categories, the biggest category by GMV was cabs, followed by bill payments and food.Tapzo app now has 3.5 million installs and is the highest rated commerce app on Google Play Store with 122,000+ ratings.

Ankur Singla, Founder and CEO, Tapzo said, "We feel proud to join the list of select internet companies doing more than one lakh transactions per day. Our unique all-in-one app approach has touched a chord with the average Indian user. In fact, such bundled apps are popular across across Asia: Mietuan (China), WeChat (China), GoJek (Indonesia) are some examples."

Commenting on the TV campaign, he added, "During the India-England final ODI match on Sunday (January 22), we saw high traffic and conversions into transactions. We had expected to the one lakh mark by the end of our marketing campaign in March 2017, but we hit the magic number within seven days of the launch of the campaign!Our approach of using popular Youtubers seems to have paid off well.