Tata Motors on Thursday announced partnering the Central Armed Police Forces (CAPF) for 'Oorja' - CAPF's under-19 football talent hunt tournament 2017, to select India's under 19 girl's and boy's football team at the FIFA U- 19 football tournament scheduled to be held in India for the very first time in October.
Organized by the Central Armed Police Forces, Oorja is driven by Prime Minister Narendra Modi's vision of making football the sport of choice in India, through 'Mission XI Million', the biggest school sport outreach program to encourage children to play football, to gain healthy habits and learn important life lessons in teamwork and sportsmanship.
The approach is to work with school principals and sports teachers to encourage and instill the passion for football in 11 million children from every part of the country.
Kicking-off the second phase of Oorja in Chandigarh and Ahmedabad today, Tata Motors, along with the CRPF, seeks active participation from sports enthusiast and supporters in both cities.
Commenting on the announcement, Vernon Noronha, Head, Defence Business, Tata Motors, said, "Sports has the power to break barriers and we at Tata Motors are committed to the welfare of societies proudly associating with Oorja 2017, a grass-root level initiative to bring the beautiful game of football to millions of Indian boys and girls around the country, especially in rural India."
"As an internationally recognised game, football is a low-cost high-impact tool for development, a powerful agent for social change and as trusted partners to the CAPF's, we are happy to work with them for such a developmental agenda, for the youth of our nation. As the teams get ready to participate in the second phase of Oorja, we wish all the participants the very best," he added.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
