Taylor Swift's "Bad Blood" has garnered 20.1 million views in just 24 hours, setting a new Vevo record.
Following its broadcast premiere, "Bad Blood" made its official digital debut exclusively on Vevo.
The 25-year-old singer stole the crown from Nicki Minaj, whose 'Anaconda' music video has held the Vevo record since August 2014 (19.6 million views).
Swift, whose 11 videos are Vevo Certified with over 100 million views each, consistently brings in strong audiences on Vevo with her videos garnering nearly five billion total views to date.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
