'Tech-friendly' Indians more willing to use 'digital wallets' than US, UK internet counterparts

A new survey has revealed that 51 percent Indians are early tech adopters and about 30 percent are interested in using digital wallets, a number that is three times the average of other international markets including, United Kingdom, Spain, Italy, Germany, France, Canada, United States, Australia and the Middle East.

The survey was conducted by Aimia and noted trends in engagement with technology and attitudes towards data privacy in India.

It also showed that Indians trust social networks and online search engines the least with their personal data while they trust financial services companies the most.

Financial institutions are perceived as sending out the most relevant communications, with 44% of respondents rating credit card and 41% rating bank communications as very relevant. The likelihood of Indians to download and use coupons on mobiles is high at 52%. And 95% of Indian respondents, compared to 70% internationally, showed interest in a bank card service that gives them offers and discounts on their card based on their purchase history.

A large majority of Indians (70 percent) also expressed interest in participating in broad-based coalition loyalty programs in which points and benefits are earned across multiple categories.