The Crepe Cafe enters India; envisions 50 stores by 2020

World Iconic Brands (WIC) and Franchise India - a franchise solution company announced the launch of Australian Brand 'The Crepe Cafe' in India, with an aim to commence about 50 stores in the next three years and around 100 stores in the next five years.

Part of the BFC Retail Group, this brand focuses on fresh, healthy ingredients for made-to-order traditional savoury and sweet crepes, waffles, pancakes, omelettes and other fat-free delicacies.

With an initial investment of Rs. 100 crores, WIC aims to establish the Australian brand across India, with key focus on Delhi, Mumbai and Bengaluru.

"Our key focus is on Delhi, Mumbai and Bengaluru. We see great opportunity in all three cities and for the first year will focus on developing the brand in these markets. We are targeting 10 stores for the first year leading to 50 stores by 2020," said Utkrisht Sahai, General Manager-World Iconic Brands.

Each store of The Crepe Cafe entails an earmarked investment of Rs. 45- 50 lakhs, with store sizes ranging between 750 and 900 sq ft each.

For the initial phase of rollout, WIC aims to focus on Tier I and II cities, before moving onto Tier III.

"Our target is to open 100 stores across the country in the next five years, spread across all tiers," Sahai added.

With the cafe trend booming in India, the company aims to cement the brand's position in urban India, mainly New Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.