Trademark battle: Beyonce asserts Blue Ivy Carter is 'Cultural icon'

Image
ANI Music
Last Updated : Sep 26 2019 | 4:40 AM IST

Singer-songwriter Beyonce refused to back down when it came to getting her eldest daughter's name Blue Ivy Carter officially trademarked.

According to new court documents obtained by The Blast, the 38-year-old is fighting back against wedding planner Wendy Morales, who thinks the singer shouldn't be allowed to trademark "Blue Ivy" because her event planning business also shares the same name, reported Page Six.

"[Morales' claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety," Beyonce responded via court documents.

She also cleared that she seeks to trademark "Blue Ivy Carter," not "Blue Ivy," adding, "the presence of the word 'CARTER' ties the commercial impression of BGK's Mark to the celebrity Blue Ivy Carter rather than Opposer's regional event planning business."

The star went on to call her 7-year-old daughter a "cultural icon" while taking a few shots at Morales' company, calling it a "small business, with just three regional offices and a handful of employees." She also mentioned its "weak online presence and poorly subscribed social media accounts."

Beyonce and her husband Jay-Z first applied for the trademark in 2012 and were denied shortly after.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 26 2019 | 4:24 AM IST

Next Story