Trak N Tell unveils 'Trakpod' open platform GPS tracking device

Gurugram-based IoT startup Trak N Tell on Monday announced the launch of Trakpod, a supplement to its Intelli7+. The Trakpod is a technology marvel in the automobile telematics segment, with features similar, as well as additional to Intelli7+.

Unlike usual devices, which fit inside the dash board and away from view, the Trakpod connects to the OBD-II port that is available in most cars sold globally. Furthermore, the product can also provide real-time vehicle health information via the existing Trak N Tell app, which is an add-on feature. Being a DIY product, the open source product also allows tech fanatics to further add newer features to it for their use.

Currently, Trak N Tell offers a web API that is used by customers to integrate vehicular data into their ERPs. With Trakpod, Trak N Tell also offers a Bluetooth API that allows developers to capture data in real-time directly from the device and integrate the same into their own custom Android and iOS apps.

This is a first for India and opens up a world of opportunity for development of connected car services. Both the device and web APIs can spin off an entire eco-system of connected car services within India and abroad.

"Innovation is the way forward for any organization to stay relevant in future. With Trakpod, we are proud to bring in the country's first tracking solution that enables developers explore and build on further for numerous opportunities. Trakpod will also lay impetus on the engine and vehicle health, which is a largely ignored aspect otherwise," said founder and CEO Trak N Tell, Pranshu Gupta.

In addition to the above, Trakpod allows the brand to tap the premium car segment, owing to the product's universal design. Additionally, the product comes in two different variants- 2G and 4G. While the 2G variant is already out in the market, Trak N Tell is also working on a 4G LTE variant of Trakpod for the global market, which is expected to hit the market for field trials around Diwali this year.

"There are very few players in the India market, innovating or exploring the 4G space. Our impending 4G variant will open up a world of opportunities us and is projected to bring telematics services in Indian cars at par with International standards," said co-founder and COO Trak N Tell, Ritu Gupta.