Uniglobe Travel partners with Goomo to enhance Indian 'travel experience'

In a landmark development that will redefine the Indian travel landscape, the world's largest single-brand travel franchise, Uniglobe Travel, and India's leading omni-channel travel tech company, Goomo, have entered into a strategic partnership.

The move marks a first-of-its-kind alliance between a traditional travel agent network and an on-line platform.

The partnership will involve deeper collaboration between the Uniglobe franchise, whereby customers on the Gooomo platform will be able to find a trusted agent and discuss their off-line booking requirements with them.

It will serve as an ideal foundation for Uniglobe and Goomo to further expand their omni-channel presence in the booming South Asian travel market and add more diversity to Goomo's suite of travel products, which can be availed either online or through a specialist agent.

"Clients have the right to choose the channel they're most comfortable with while booking their travel. That's precisely what our partnership with Uniglobe promises, a one-stop shop for our clients to access the best online and offline travel deals and products, so they don't have to bother looking elsewhere," said CEO, Goomo, Varun Gupta.

"Our association with a dynamic platform like Goomo presents a unique opportunity to target both offline and online consumers through the convenience of an omni-channel platform and the assurance of a knowledgeable travel expert. We are excited about our partnership and the value we could unlock by extending our superior travel management services, that offer unparalleled access to professional advice for extensive trip planning, to Goomo's online client network," said CEO, Uniglobe Travel, South Asia, Raja Natesan.

Not just the end-consumer, but even the wide network of Uniglobe Travel agencies across South Asia, stand to benefit from this exclusive partnership program, as it opens a world of opportunities for them to add enormous sales and revenue potential while lowering business costs.

Uniglobe Travel South Asia currently has over 60 agency locations across India, Bangladesh, and Sri Lanka with an annual sales volume of over Rs. 3,500 crores.

The customer-experience journey for the traveller will continue to evolve, and rapidly so.

The ability of brands to link their product, services, and distribution strategies to accurate behavioural understanding will be the key differentiator in the Indian travel industry.

Even as travel search and discovery becomes more digital, the role for a human concierge providing a human-touch to the travel experience will never lose relevance.