Women tend to avoid applying for "male-sounding" jobs

Image
ANI London
Last Updated : Apr 05 2014 | 11:41 AM IST

A new study has revealed that women tend to avoid applying forjobs that are "male-sounding".

According to the study by Technische Universitat Munchen, women also feel less inclined to respond to ads containing frequently used words like "determined" and "assertive", as such words are linked with male stereotypes.

The study found that if job advertising described a large number of traits associated with men, the women found it less appealing and were less inclined to apply.

The researchers said that traits like "assertive", "independent", "aggressive" and "analytical" were perceived less appealing, while words like "dedicated", "responsible", "conscientious" and "sociable" were more appealing.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 05 2014 | 11:26 AM IST

Next Story