Film production company Yash Raj Films has pledged to donate Rs 1.25 crores and protect the daily wage earners of the Bollywood industry during the coronavirus pandemic that has forced stopped all film production.
An industry source informed that YRF is reaching out to thousands of daily wage earners of the industry and their families who are in critical need of support and has already collected details of their bank accounts.
Yash Chopra Foundation will be crediting the donation directly into the banks of these people in dire need so that the money reaches this stratum quickly and the process is more efficient during the time of lockdown.
In Phase 1 of the support, YRF will be paying out Rs. 1.5 crore to the workers and their families, added the industry source.
The film production house is helping daily wage workers in the industry including people in the setting department, carpenters, lighting, junior artists, spots etc. This stratum of daily earning people has been most affected economically, due to the stopping of all work during countrywide lockdown.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
