YuppTV ties up with 'Future Today', introduces 'Kids & Cookery' content

YuppTV, the world's largest Over-The-Top (OTT) provider for South Asian content has announced its tie-up with Future Today Inc. As part of the move, YuppTV will showcase Future Today's Kids (Happykids) and Cookery (ifood.tv) related content to global users on its YuppTV Bazaar platform.

iFood TV is a multi-platform video channel for food and cooking content. Apart from having the largest library of cooking videos, it is also the most-trafficked site in the food-video space. Happykids is a multi-platform video channel that entertains and educates kids of all ages with music, stories and activity guides.

Speaking on the partnership, Founder and CEO YuppTV, Udaynandan Reddy said, "YuppTV Bazaar was launched as the perfect destination for today's digital viewership to consume the most curated, high-quality video content in their preferred genre. Following the association, we would be introducing exclusive culinary and kids' entertainment content on our platform. We are confident that the new additions will further entertain and indulge our users."

"We are excited to be partnering with YuppTV to make our premium content available on their platform. With our content now available on YuppTV Bazaar, YuppTV users will not only be able to view the recipes, preparation techniques and how-to guides for their favorite cuisines, anytime, anywhere, but also keep their kids happily entertained while they are cooking," said Co-Founder Future Today, Vikrant Mathur.

YuppTV Bazaar is a novel initiative from YuppTV, which serves as a digital marketplace for premium video content creators to upload, share and monetize their creations. The platform curates and hosts high-quality video content across various genres such as Education, Short Films, Web Series, and Trailers etc. The iFood TV content can be viewed through the YuppTV app on Smart TVs, smart phones, tablets and PCs.