Zen Mobiles targets first-time smartphone users with new budget phone

Zen Mobiles on Thursday announced the launch of 'Admire Unity', a new feature enriched smartphone in the budget segment.

It ensures fast paced experience and smooth functioning so that users can enjoy watching videos, streaming music, playing games, and much more at a 4G speed.

With a mission to create a product line which is highly advanced in features, the 4G Volte enabled device is powered by 1.3GHz heavy-duty quad-core processor which allows users to multi-task without any lags.

"With Admire Unity, we have unveiled our latest offering, coupled with best features and stunning design. Continuing with our focus on capturing the first time smartphone users, we are constantly innovating and working towards creating an industry benchmark to bring in the next big evolution in the smartphone industry for day to day phone transactions, internet usage and online content consumption," said CEO, Zen Mobiles, Deepesh Gupta.

Admire Unity comes with a 5 inch FWVGA display that will enhance the user experience allowing them to immerse themselves in the large screen, allowing better visibility and quick response time.

Packed with a 2300 mAh battery, the phone ensures a strong battery backup, and is equipped with a 5.0MP rear camera with flash. It also features a 2.0MP front camera to facilitate video chatting with friends and family. To top this, the smart phone has an in-built 1GB RAM and 8GB ROM with an expandable memory of up to 32GB.

Priced at Rs. 5,099, the device will be available starting November 10 and will support multiple regional languages.

"With the launch of Admire Unity, we want to unite the masses in the technological revolution by breaking the language barrier for our consumers so that they can interact, engage, entertain, and connect in their preferred language. Our focus is to enable local customization to serve the unique needs of Indian consumers across Tier II and Tier III markets," concluded Gupta.