Zopper launches desktop site to enhance user friendliness

India's largest hyper-local marketplace Zopper has announced the launch of its brand new desktop website to enhance user friendliness and appeal, as well as improve the product and price discovery experience for its users.

Zopper's transition from an app-only platform to a multiplatform e-commerce company has been enabled by the introduction of advanced website technologies. These innovations make it possible for the platform to identify the exact user location and help Zopper in extending its services to its users through a web-based platform.

Another reason behind the launch of a dedicated website by Zopper is the increasing consumer preference for bigger screens to view images, especially for high-value purchases like electronics, something which was not possible through the mobile app.

"As a leading hyper-local e-commerce company, we have constantly endeavored to provide a differentiated, cross-channel online-to-offline experience to our users. Our website platform has been designed to fulfill this vision of fostering greater trust about the product being ordered. With the introduction of several new features, such as maps, we are confident of fulfilling the delivery promise to our customers and making their purchase experience extremely satisfactory," said CEO and Co-founder Zopper, Neeraj Jain.

The launch is aimed at providing Zopper users with a seamless experience across all online touch points including its mobile app, m-site and the desktop website. Zopper will build website content for its desktop platform in order to streamline its users' discovery journey through retailer ratings, consumer reviews and feedback, expert product reviews and retailer social reviews.

This will help users in identifying the best product to buy, the best price on offer and the best seller to buy from, bringing the online purchase experience much closer to the offline world.

Having put in a lot of effort into delivering a faster, smoother and non-intrusive flow for faster checkouts, Zopper's hyper-local approach will also ensure that products ordered through its website will have the fastest delivery as compared to other e-commerce websites.

The portal will additionally update its website content with helpful product information, articles, blogs, newsletters and company announcements in order to add greater value to the user experience on its website.