Mercedes-AMG Riding High on Success; Inching towards 40,000 Car Sales in 2014

Mercedes AMG riding high on the success of its performance rich cars is optimistic about selling 40,000 units by year end. The automaker is positive about the growth as it recently expanded its model line-up in compact segment along with models such as SLS AMG and Mercedes-AMG GT developed entirely in-house.

Headquartered in Affalterbach, Baden-Wurttemberg, Germany, the brand is known for its high performance vehicles such as SLS AMG, SLK AMG, C63 AMG, E63 AMG, CLA 45 AMG and G63 AMG. Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH said, "We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching. In the next three years we aim to more than double our total sales for 2013."

The company is also planning to establish a new product line by the name of "AMG Sport" which will offer enhanced performance and technical refinements. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the classic AMG models. The first two AMG Sport models are set to be unveiled at the International Auto Show in Detroit in January 2015.

"The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide," observes Tobias Moers. "For all our dynamic growth, we remain true to our brand claim of "Driving Performance"."

Source : CarDekho