Mercedes-Benz to Introduce SLA?

Image
Rachit Hirani Jaipur
Last Updated : Jun 21 2013 | 5:35 PM IST

Mercedes-Benz India has plans to introduce five vehicles based on the MFA platform. First came the B-Class, then the A-Class, followed by the CLA and GLA. The company will also introduce another vehicle on the same platform. However, Mercedes-Benz is yet to confirm the fifth vehicle on this platform.

The MFA platform has been designed to make front-wheel drive vehicles and also to target the younger audience. The company has already exploited the CL and GL platform, and hence we assume that the company will get the SLA as the next vehicle from its line-up.

The SLA could be the new entry-level roadster or two-door coupe. This will help the Stuttgart-based manufacturer to excel in sales numbers in this segment, especially in the American and European markets. The company has the SLK as a compact sports car, but a smaller four-pot mill could power the SLA. This is just a possibility that we are suggesting. The company could surprise us with an all-new product as well.

At the moment, the GLA is still a concept but we can expect it to be launched in India by 2015. The CLA is due by the end of this year, as the company could be looking at introducing the MFA platform vehicles to enhance the sales. Mercedes-Benz claims to get a majority of sales from the MFA platform by 2020, in an emerging market like India. The GLA will also be an ideal fit and the company will be working towards its goal of bringing it as quickly as it can to India to boost its sales in the SUV segment.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 21 2013 | 4:32 PM IST

Next Story