Targets 12% market share in FY 2017
Blue Star announced the Company has launched a wide array of highly energy efficient and eco-friendly split conditioners for residential and commercial segments. In current year, the Company has grew by 20% and assumes a market share of 10% in terms of value. The Company intends to continue its aggressive thrust in the room air conditioners market and aims to gain a market share of 12% in FY 2017, in terms of value.The Company plans to invest over Rs 30 crore on product development as well as its research and design initiatives in FY 2017. It has plans to expand its exclusive product stores in the country from 70 to 100 by end of FY 2017. The Company plans to invest Rs 40 crore in the forthcoming summer season with a set of TV commercials supported by ads in mainline dailies, cinema and hoardings.
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