Maxim Integrated Products partners with TCS on CRM sales transformation

Tata Consultancy Services announced that it has successfully completed a CRM-based sales transformation program at Maxim Integrated Products, Inc. (NASDAQ: MXIM), a leading global manufacturer of analog and mixed-signal integrated circuits.

In order to create a sustainable competitive edge in the dynamic and complex semiconductor ecosystem, Maxim needed a streamlined and agile digital sales process to maximize its sales velocity. Maxim partnered with TCS to design a cloud-based, collaborative, intelligent and automated platform on the Microsoft Dynamics 365 CE to achieve this sales transformation.

TCS and Maxim reimagined the semiconductor 'Design-In to WIN' sales processes to empower Maxim's sales teams to tie their go-to-market approach tightly with their customer's needs, improving the customer experience. The simplified and integrated sales processes resulted in business agility and speed, and transformed Maxim's CRM into a system that engages with customers, maximizing return on investment. In addition, the solution enabled globally dispersed sales teams to effectively collaborate, resulting in higher sales productivity through automation, improved data quality and accelerated sales cycles.

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