Renaissance Global and Netflix signs licensing agreement

Image
Capital Market
Last Updated : Oct 19 2022 | 11:16 AM IST

To develop the Netflix jewellery collection

Renaissance Global announced a licensing agreement with the Netflix. Under the terms of this agreement, Renaissance and Netflix will collaborate to develop an exciting line of branded jewellery that will capitalize on the popularity of some of Netflix's most renowned shows. This unique collection will be marketed to consumers in the United States and Canada.

The Netflix jewellery collection will include distinct pieces designed around intellectual property from some highly popular Netflix shows such as Stranger Things, Squid Games, The Witcher and The Queen's Gambit. The product portfolio encompasses rings, earrings, bracelets and pendants for all genders, with a special focus towards the youth.

Being targeted primarily towards digitally native millennials, this collection will be initially launched online through Netflix's e-commerce platforms and websites of large jewellery retailers in North America and Canada. It will subsequently be launched across retail stores in these geographies and on the Company's own D2C platforms.

This agreement augments the company's bouquet of licensed brands which already include Enchanted Disney Fine Jewellery, Hallmark, NFL, Star Wars and Disney Treasures.

Powered by Capital Market - Live News

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 19 2022 | 10:47 AM IST

Next Story