Tata Communications launches "We're the connection" campaign in UK

In sponsorship with Heathrow Express - London's airport train service

Tata Communications' branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express's entire fleet of trains. Heathrow Express, London's airport train service, carries 17,000 passengers a day between Paddington and Heathrow Airport. With a journey time of 15 minutes, it is the fastest way to get to central London from one of the world's busiest air travel hubs.

Tata Communications will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to raise awareness of its role as a global connector of businesses through its global network, cloud enablement and mobility solutions.

Heathrow Express operates 150 services a day between London and the airport, and 69% of its customers are business passengers. Building on the theme We're the connection, the campaign will build on the shared role of Tata Communications and the Heathrow Express in connecting businesses and people around the world. The designs of the train wraps and advertising executions feature bold, colourful photography and surprising facts and statistics about Tata Communications' capabilities, alongside the We're the connection message, highlighting the scale and variety of the company's global operations.

This is the first UK advertising sponsorship deal for Tata Communications.

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