Tata Global Beverages restructures international operations

Tata Global Beverages has restructured its international operations in order to unlock synergies for the business, optimize costs and streamline operations.

Restructure of EMEA and CAA business units: The erstwhile EMEA (UK, Europe, Middle East and Africa) and CAA (Canada, Australia, and Americas) units of TGB have been merged into a single unit called the International Business Division, with experienced country heads in key markets, reporting into a single head, Adil Ahmad for the International Business Division. This will build greater alignment across the company and better cost efficiency. Adil has been with TGB since 2015 as Chief Marketing Officer. He has played a key role in developing a strong portfolio of global brands with a focus on overall brand health, profitability and premiumization.

Exit from non-core/unprofitable markets: TGB has exited non-core and sub scale markets in order to better focus on its core markets. In Russia, the company has restructured its operating model, it has divested its stake in plantations in Sri Lanka, and exited its joint venture business in China.

Outsourcing back office processes: The company has also identified back office processes in Human Resources, Finance and Operations, and outsourced the management of these back office processes to Tata Consultancy Services (TCS). These processes are now being handled from the TCS Development Centre in Kolkata. This will result in cost savings, increase business efficiency and build digital capability for the business. This transition will enable our business managers to wholly concentrate on core business activities, growth and expansion.

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