Celebrity couple Aishwarya Rai Bachchan and Abhishek Bachchan were Monday announced as brand ambassadors for TTK Prestige range of kitchen appliances.
Aishwarya said the campaign truly reflects both of them.
"Endorsing India's No 1 kitchen appliances brand is a great opportunity and I am privileged to be associated with Prestige. The essence of the campaign truly reflects Abhishek and me, as we are contemproary in our outlook yet rooted in tradition," she told reporters at the event.
The celebrity couple has also shot for an ad campaign for the brand.
"The idea was to keep it real and nothing should look fake. We have tried to keep it very regular and normal," said Aishwarya.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app