Actress Alia Bhatt will take to the ramp to showcase a creation by designer Namrata Joshipura at the Amazon India Fashion Week Autumn/Winter 2017. She is "super excited" about it.
Alia will be the showstopper for Joshipura's show, sponsored by beauty brand Maybelline New York.
"This is the first time I am walking the ramp for Maybelline New York and I am super excited to finally be doing this. We're definitely going to create some drama at fashion week and what better way to do it, than with some gorgeous make-up," Alia said in a statement.
"I've already had lengthy conversations with team Maybelline on the final look for the show and I can't wait to make this happen," she added.
Pooja Sahgal, General Manager of Maybelline New York - India, said Alia is the right choice as showstopper as she "has carved her own niche in the industry and is an extremely successful and versatile actor, with a dynamic personality".
"She is truly capable of pulling off any look and fits effortlessly into any role she takes on. We strongly believe that Alia will bring just the right amount of drama and glamour to the runway and are looking forward to a successful show," Sahgal added of the actress, who has pulled off myriad roles in films like "Highway", "Udta Punjab" and "2 States".
The fashion extravaganza will be held March 15 to 18.
--IANS
ks/rb/vm
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
