Mobile gaming platform BlueStacks announced on Friday an integration with Facebook Live's application programming interface that allows users to stream their apps and games directly to the social networking site.
With this integration, BlueStacks' over 150 million users can now livestream any app from inside BlueStacks to their own profile, their friend's timelines, or their own fan page, the San Jose-based company said in a statement.
"Contextual streaming is the future of live," said BlueStacks CEO Rosen Sharma.
"By giving people the ability to pair live streams with any app, it allows them to create more engaging content," Sharma noted.
"We want to free people up to engage in app-fueled experiences like singing with Smule's 'Sing! Karaoke or sharing their gameplay from VainGlory," Sharma pointed out.
Given Facebook's size and reach, adding another promotional channel is a boon for mobile developers and publishers.
People can showcase apps to their audiences without the heavy production required for traditional video campaigns.
By enabling the audience to interact directly with streamers, BlueStacks gives live access a big boost.
In addition to integrating Facebook Live, BlueStacks has partnered with China-based streaming services, PandaTV and DouYu to bring mobile app streaming to the 420 million mobile gamers, the statement added.
--IANS
gb/vm
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
