Musician Calvin Harris has been roped in as the new face of the Emporio Armani brand for its spring 2015 campaign.
The campaign's black-and-white photographs, shot by Boo George here, feature Harris posing in the Italian label's eyewear and watch collection. The Scottish DJ also took to Twitter to share a behind-the-scenes photograph, which features him shirtless as he prepares for his shoot, reports hollywoodreporter.com.
"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn't a model by nature, and this creates a more sincere and engaging bond with the public," designer Giorgio Armani told Women's Wear Daily.
"It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs," Harris said.