Cricket icon Sachin Tendulkar says that he had no knowledge that how important is nutrition when he started playing and only realised when he lost a game because of lack of nutritional intake.
"In my younger days when I first started playing cricket, I did not know the importance of nutrition. Cricket being my first love, I was always rushing to play the game. I wasn't aware what a complete and nutritious diet meant, because of my lack of knowledge on the subject back then," Sachin told IANS.
"It was the biggest lesson of my life when one fine day, I was playing a match and around lunch time, I lost the game due to lack of nutritional intake... I made up my mind to never let this happen again," added the master blaster, who is is seen urging the millenials to start the day right in a new TV commercial for the brand Quaker Oats+Milk.
PepsiCo India has released a new ad film to promote thisAgrain-dairy beverage that blends the goodness of milk with fibre and oats. The new film features the brand ambassador Sachin who has also co-created the product.
"When I worked with PepsiCo India to co-create Quaker Oats+Milk, I remembered my lessons, and so we created a great addition to the breakfast table, to give one's mornings a head-start with fibre, calcium, oats and milk.
"With the new campaign, I hope to give the youth the message that it is very important to start your day right, so that you are prepared to keep moving ahead each day towards achieving success," he said.
--IANS
Nv/vd
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
