Digital services firm Trivone buys Godat Media

Leading city-based digital services firm Trivone Friday acquired Godot Media, a content services boutique, for an undisclosed amount to serve its customers in India and the US.

"The acquisition will enable us provide a full service offering in the digital space, ranging from content, design, application development, social media management to associated services, including inbound and outbound marketing," Trivone said in a statement here.

With a global client footprint across 20 countries, the Bangalore-based Godot provides digital content solutions, including development and distribution to help businesses build a strong online presence and engage their customers.

"We have long felt the need to complement our content offerings with associated services such as design technology and social media. As a technology-enabled content services platform, Godot strategically fits into our offerings," Trivone promoter L. Subramanyan said in the statement.

Godot, which pioneered the 'content as a service' concept in the US to serve its customers with its marketing solution, plans to offer additional content-based services worldwide.

"As we were looking to expand our footprint inorganically, we are excited to be a part of Trivone, which is an aggressive services organisation," Godot co-founder and chief executive Vishal Dutta said.

With capabilities to build digital media properties and offer managed services, Trivone is positioning to provide world-class content with Godot's domain expertise to customers of both entities in India and overseas.

"We believe that with our combined strengths, we will be able provide a gamut of digital content services," Subramanyan added.

As a market leader in providing content across online, mobile and social media platforms, Trivone manages seven digital media properties ranging from consumer tech, autos, movies, sports, small business, IT channel to CXO community.