Eva Mendes face of Estee Lauder's 'New Dimension'

Actress Eva Mendes is the face of cosmetics giant Estee Lauder's 'New Dimension' line, which promises users a "positive transformation" with the help of two new products.

Jane Hertzmark Hudis, the company's global brand president said of the line, which consists of the New Dimension Shape+ Fill Expert Serum and the New Dimension Expert Liquid Tape: "Women have many dimensions. The new vision of beauty goes beyond skin to the whole face.

"The notion of structure and volume being the new beauty and wanting to look good from every angle are big ideas in our industry. It's not about problem-solution, it's about positive transformation."

The "Hitch" star is a huge fan of Estee Lauder's products, reports femalefirst.co.uk.

"When you're on a red carpet, you're photographed from every angle and you can't control that. But if you have products you love, once you go out there, you don't worry as much. It's a confidence booster," Mendes told fashion-industry trade journal WWD.