Facebook on Friday launched a training programme for rural self-help groups (SHGs) in Telangana to equip them with technological knowledge to promote their products in the digital space.
The first batch of 10 SHG representatives were trained in basics of Facebook, and the various features of the platform, at Facebook's office here and given an overview of how to use Facebook to promote their products online.
The SHG representatives were given a step-by-step walk through of Facebook Page creation and also some tips on posting engaging content, said a statement.
"This programme is part of our continued investment in businesses, developers and the 132 million people who use Facebook in India. These events, which we are rolling out nationwide, will help entrepreneurs in rural India reach new customers and ultimately grow," said Ritesh Mehta, head of Economic Growth Initiatives for Facebook India.
Telangana's IT Secretary Jayesh Ranjan said that the SHGs would immensely benefit as they would now be able to market their products globally, with assistance from Facebook.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app