Actor-filmmaker Farhan Akhtar is leading Municipal Corporation of Greater Mumbai (MCGM) and Amar Gandhi Foundations' public health campaign to create awareness about non-communicable diseases.
Citing the World Health Organisation's report on non-communicable diseases, Farhan said in a statement: "Nearly 61 per cent of deaths in India are now attributed to non-communicable diseases. Out of these, cardiovascular diseases (coronary heart disease, stroke, and hypertension) contribute to 45 per cent, followed by chronic respiratory disease (22 per cent), cancer (12 per cent) and diabetes (3 per cent).
"All of these are preventable if we reduce the intake of salt, sugar and oil from our diet, and maintain an active lifestyle."
Ajoy Mehta, Municipal Commissioner, MCGM, said that MCGM will take over 50 bus-shelters, hoardings and railway station boards to promote the campaign across Mumbai city.
"'EkChammachKam' campaign aims at making people aware about the grave nature of non-communicable diseases and the importance of dietary changes and exercise in one's daily life," he added.
It was originally a campaign developed by The Network for a not-for profit called Amar Gandhi Foundation.
--IANS
nn/mr
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
