For I-Day, celebs salute soldiers with '#Saluteselfie'

From cinestars like Amitabh Bachchan and Shah Rukh Khan to sports icons like Sania Mirza and M.S. Dhoni -- celebrities galore have lent support to '#Saluteselfie', a neutral social media campaign by the Reliance Group on the occasion of India's 69th Independence Day.

According to company officials, the "#Saluteselfie", which was started on August 7, got more than 17,000 followers in less than a week with the first post made by Amitabh Bachchan.

The officials also added that it has evoked 250 million impressions and has claimed a reach of 65 million.

A video of the campaign is also being played at DLF Promenade in the south Delhi area of Vasant Kunj, and Cyberhub in Gurgaon.

The "#Saluteselfie" campaign has been joined by many others like actors Priyanka Chopra, Aditi Rao Hydari, who have also shared photographs featuring themselves while saluting the spirit of the soldiers.

Here's what the celebrities had to say:

Amitabh Bachchan: #SaluteSelfie ... salute to our brave jawans (soldiers) that keep us safe, with their sacrifice.

Shah Rukh Khan: Salute to our Armed Forces, who selflessly risk their lives to protect our beloved country and our families. #SaluteSelfie.

Rishi Kapoor: Proud to be a part of the #SaluteSelfie movement.

Mahinder Singh Dhoni: #saluteselfie.

Saina Nehwal: Join me in saluting the real heroes of our country - our soldiers. #SaluteSelfie.

Virendra Sehwag: Take a #saluteselfie and make it ur profile picture. Salute our brave soldiers. Join me.

Sania Mirza: Thank you to the Indian Army for everything that they do and sacrifice for us so that we are safe.. #SaluteSelfie.

Priyanka Chopra: Respect. Pride. Gratitude... for the Indian Armed Forces! #SaluteSelfie #JaiHind #ArmyBeti.

Radhika Apte: Salute to the Army for selflessly risking their lives for our protection. #SaluteSelfie.

Shahid Kapoor: #SaluteSelfie acknowledging the selfless, brave heroes #IndianArmy https://instagram.com/p/6HP7xuBJpK/.

Aditi Rao Hydari: Thank you for every single day that you selflessly risk your life for our peace and happiness #SaluteSelfie.

Ronnie Screwvala: Salute to our armed forces. 68 years of national pride. #SaluteSelfie

Rakul Preet: Proud to be an Army kid!! Salute to all d brave men who serve day n night to protect us !! #SaluteSelfie

Preity Zinta: #SaluteSelfie Proud to be an Indian Army Brat Sare Jahan Se Accha, Hindusitan Hamara Jai Hind.

Nargis Fakhri: #SaluteSelfie Honoring the Brave and dedicated members of the Armed forces. #Respect #India #Serve&Protect.

Kriti Sanon: #SaluteSelfie A big salute to our nation's real selfless Heroes!! #IndianArmy #proudindian.

Masaba Gupta: My #SaluteSelfie in honour of the armed forces @Reliance_media proud to be a part of this campaign.

Karan Wahi: #SaluteSelfie a big thanks to all the heroes who lay their lives for us #indianarmy.